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Pricing for Profits
By RI Accountant, David J. Lucier, CPA - Lucier CPA, Inc. - www.Luciercpa.com
Pricing strategy is one of the biggest contributors to the profits of a business.
The following are a few of the concepts we will discuss in this seminar:
1. Pricing vs. utilization vs. realization 2. Volume vs. higher billing rates 3. Brand differential vs. value creation monopoly to high profits 4. Pricing new products and services 5. Pricing vs. competition, pricing against low cost firms 6. Strategic customer selection, value added pricing 7. Why customers will be glad to pay you more, law of competitive advantage 8. Lower pricing can lead to lower profits or higher profits 9. Selling methods to high pricing, accessories and add-ons 10. Wholesale vs. retail, product mix, sales people and pricing